We have registered
oStylus.ca as a domain name. It redirects to
oStylus.com
– as a Canadian business we thought we should claim the name to avoid
any future confusion. Our domain name registrar also convinced us that
.CA names are very cool, and worthy of trust. Perhaps the economic
crisis and the stability of Canadian banks is having a spill-over
effect?
~~~
We have now sold oStyluses pretty well all over the world but we are
not selling them in retail outlets. Our parts manufacturing costs plus
our own labour to assemble and finish by hand simply mean we can't
afford to do that. Our web site (and Etsy.com as a new experiment and
one
hometown outlet) remain the only way to order online. I know it seems
like a contradiction that we work on Apple computers and use iPads and
iPods, all of them made in China, but we are not willing to go offshore
and have these manufactured. As craft jewellers we see ourselves like a
cottage industry, having strict control over aesthetics, finish, quality
and customer satisfaction. Our main market continues to be the United
States, but the United Kingdom, Japan, Italy and Germany are close
behind. Then there's Australia, Canada, France, Spain, Sweden,
Netherlands, Norway, Singapore, Denmark, Greece, Brazil... and countless
more.